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ACHROMATIC COLLECTION

CLIENT

BIRO

DISCIPLINE

Creative Direction, Branding & Identity, Photography, Design

WHAT WE DID

From branding, design blueprints, sourcing, research, development to sampling and eventually production, biro is a clothing label that we can conceptualised since 2013, giving traditional Japanese production methods a modern twist.

biro. The ball pen, a writing instrument, is often used as the starting point to every idea, thought and creative process; a means of expression through the artistry of words and drawings.

Here to change the way the world views the basics of menswear, biro stems from the need of original designs in men’s fashion, with a philosophy that true craftsmanship is expressed through individuality, passion and style.

The minimalist approach in design keeps the focus of the brand on quality, combining carefully sourced premium materials from around the globe with precise tailoring from artisans in Japan. With quality and detail at its heart, biro creates timeless wardrobe staples that will be the anchor amid fashion’s shifting tides.

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