"If you have to live with certainty, you may as well pursue what you care about deeply."
Founded in 2007, massiveoutfit started several initiatives primarily related to fashion and over the years have created brands such as biro, AAI, shouten store, AMOI, masteryatelier. They are all of different discipline and some of which are widely recognised by local/overseas media and agencies. Having immerse knowledge with what we do for the initiatives, we look forward to extend these valuable experiences and skillsets beyond our own works to a group of discerning clientele that may be seeking an alternative; something different. Massive Outfit is a creative, production house that works on various form of creative while envisioning a different outcome that is not conforming to trend.
Monocle Magazine
"Our aim was to make truly great quality products with depth." - biro
Rayern - Beam Suntory Asia
Their acute eye for distinctive brand identity had been instrumental in helping suntory kakubin whisky develop a refreshed brand look (across various touch points) that is on point on authenticity.
Esquire Magazine
The allegorical charm of the pair is evident in the stuff they put out - poignant yet daring, subtle yet withstanding.
Recent Work
Client
Beam Suntory Global
Discipline
Creative Direction, Identity & Branding, Experiential Design, Playbook, Brand Guide
Our Brands, Our Narratives.
AAI - An Autonomous Individual
Returning to the roots of MO’s inception in 2007, AAI epitomizes an elevated concept of street culture, fashion, and lifestyle brand centered around personal pursuits and adventures. It champions the exploration of unconventional paths, driven by pure intentions. The ethos lies in defying societal norms and trends, advocating for an individual's unique perspective and eclectic sense of style in every endeavor.
Masteryatelier
A brand derived from the expression and communication of beauty and aesthetics through meticulous attention to detail. Conceptualizing with an emphasis on contemporary culture, art and craft, signature designs are developed. Making goods with hands provides a sense of self-worth, authenticity and a deep sense of human connection
MO.store
A world of curated living, MO.store aims to provide the individual with a mean to slow down and to appreciate the quality of life through the products it carries. On top of being a multi-label store, MO.store showcases collaboration of multiple creative disciplines and explore steps into elevating the space to promote fashion, lifestyle, art, design, music, living and community.
Creative
Constantly challenging ourselves against the norm. Against the flow of trend and away from conformity to result in something outstanding.
Production
Tap on our decade long experience in production to achieve the best possible outcome for your desired product.
Identity & Branding
Delivers the narrative with on-point representation, mood and emotion that is poignant and distinctive.
Consultation
Offer solutions to your problems through a keen sense of aesthetics with unparalleled passion & artistry.
Services
Creative
Identity & Branding
Consultation
Spatial Design
Content Creation
Photography & Video
Design & Print
Tailoring & Manufacturing
We are the first call for every outrageous, unthinkable and unknown possibility in multiple disciplines that is creative and production related.
Keng How Chong
Kage Chong
Credentials & Awards
BFFI Programme
CFDA NYC
Blueprint Awards
SFW Programme
President’s Design Award
Marketing Interactive Award
SFA