BRAND STRATEGY
Shaping bold brand identities that disrupt and redefine the market landscape.
BRANDING & IDENTITY
Crafting visionary brand experiences that resonate and leave a lasting impact.
Transforming spaces into immersive brand experiences that captivate.
EXPERIENTIAL DESIGN
Designing innovative campaigns that set trends and resonate with audiences.
ADVERTISING
CONTENT CREATION
Producing engaging content that sparks meaningful conversations.
Developing compelling content that boosts your online presence and engages your audience.
SOCIAL MEDIA & MARKETING
PRODUCTION & MANUFACTURING
Delivering excellence through precision manufacturing and quality craftsmanship.
BENJAMIN BAKER
BBRC Studio Tokyo is be a partnership effort between BBRC STUDIOS and MASSIVEOUTFIT for developments taking place within Japan. Branded as a more premium and exclusive batch of apparels for BBRC existing followers.
BBRC Studios is a Web3 studio, bridging fashion, art, fashion, culture, and entertainment through collaborations with artists, creators, and brands. For its inaugural collection, Massiveoutfit has been commissioned to lead the design and production, setting the tone for this elevated expression of the BBRC universe.
"If You Have To Live With Certainty, You May As Well Pursue What You Care About Deeply."
Our aim was to make truly great quality products with depth - biro
MONOCLE MAGAZINE
Their acute eye for distinctive brand identity had been instrumental in
helping Suntory Kakubin whisky develop a refreshed brand look (Across
various touch point) that is on point authenticity.
BEAM SUNTORY ASIA
The allegorical charm of the pair is evident in the stuff they put out -
poignant yet daring, subtle yet withstanding.
ESQUIRE MAGAZINE
Massiveoutfit is a visual and cultural studio exploring the edges of branding, strategy, and design. We build identities that reject fleeting trends and instead root themselves in character, intention, and cultural resonance. Our work spans art, design, craftsmanship, and immersive experience - each project shaped by a commitment to boldness, clarity, and emotional impact. Through surreal visual storytelling and purposeful creative direction, we help brands become unforgettable.
Credentials & Awards
Bffi Program
Cfda Nyc
Blueprint Awards
Sfw Program
President's Design Award
Marketing Interactive Award
Sfa
Our Narratives Are Rooted In Initiatives Developed Since 2007.
A world of curated living, MO.Store invites individuals to slow down and appreciate the quality of life through the products it offers. Beyond being a multi-label store, MO.Store serves as a platform for cross-disciplinary collaboration- blending fashion, lifestyle, art, design, music, and community into an evolving, elevated space.
Here to change the way the world views the basics of menswear, biro stems from the need of original designs in men's fashion, with a philosophy that true craftsmanship is expressed through individuality, passion and style.
Masteryatelier. A brand born from the expression of beauty and aesthetics, shaped through meticulous attention to detail. With a focus on contemporary culture, art, and craft, each concept evolves into signature design. The act of making by hand instills self-worth, authenticity, and a profound sense of human connection.
Returning to the roots of MO’s inception in 2007, AAI embodies an elevated vision of street culture, fashion, and lifestyle- centered on personal pursuits and individual journeys.It celebrates the exploration of unconventional paths, guided by pure intentions.At its core, AAI stands for defying societal norms and trends, advocating for individuality, personal perspective, and an eclectic sense of style in every endeavor.
Our Creative Alliances
SUNTORY GLOBAL SPIRITS
We are honoured to have led the brand revitalisation of Suntory Whisky – Kakubin, shaping a new identity and communication territory that will carry the brand into its next chapter of growth from 2024 onward.This marks a historic first: the inaugural collaboration with an external agency for Kakubin’s brand expression beyond Japan. Rooted in heritage and reimagined for contemporary relevance, our strategic and creative direction is now unfolding across key markets including China, Taiwan, Korea, Vietnam, Thailand, and Singapore.
It is a privilege to help reframe such an enduring icon for the next generation of cultural drinkers across Asia.
Auchentoshan
At Culture Cartel - a key intersection of streetwear, design, and urban culture, we reimagined how Auchentoshan whisky could be experienced in a contemporary context.
This collaboration was built on shared values: a respect for craft, a spirit of expression, and a deep connection to culture. Our approach translated Auchentoshan’s heritage into a modern visual language. Through the space we designed, we sought to reflect not just their individual identities, but a lifestyle and atmosphere where both naturally coexist. The result is an environment that subtly blends heritage with contemporary energy, inviting people to experience the collaboration not just as a product, but as a shared vibe.
MO.STORE (Great World City)
More than just a store, we created the space that is a reflection of a distinct point of view; where every object, garment, and detail is chosen with intention. Curated with a quiet confidence, guided by an instinctive sense of design, form, and feeling. The brands that’s being carried and the stories they tell are all part of a larger narrative: one shaped by taste, craft, and culture. Thoughtfully composed, the spatial design plays a silent but central role - framing each piece, guiding the experience, and grounding the chaos of the everyday in calm, considered beauty.
Supermama
A collection of t-shirt made as merchandise for client's new store within a museum. Provided consultation on material used, fit and production methods.
Courvoisier
Provided interior styling services to blend the CVS experience into the beautiful atmosphere of Set of Six bar. Rework peonies illustrations as new key visuals for use in most key activations for CVS.
Suntory Whisky
We reimagined a full suite of visual and physical touchpoints for Suntory Whisky’s year-end activation, The Art of Highball, across Thailand and Singapore.
Our work included photography, videography, digital and print collateral, as well as uniform production crafted around a new visual direction that felt understated, modern, and quietly playful, in line with the client’s brief.
Three custom uniform designs were developed for brand ambassadors and servers, each reflecting the campaign’s emphasis on art and craftsmanship. Classic silhouettes were reinterpreted with thoughtful fabric choices, a refined color palette, and subtle stitch detailing help elevate the whole visual aesthetic of the clothings.
Masteryatelier
We developed a visual narrative that reflects the brand’s commitment to original design, honest craft, and the restoration of human connection.
The shoot explored the idea that well-made objects hold meaning, not just in how they look, but in what they represent. Each product is a reflection of time, care, and the values of the artisan who made it. Our role was to give that story space to speak - quietly, clearly, and with intention.
Biro
We developed a refreshed visual and digital identity for biro’s Fclassic loopwheel drop - a quiet expression of the brand’s commitment to its foundational ethos of quiet craftsmanship.
The updated photoshoot highlights the unique character of Loopwheel cotton: its weight, softness, and slow-crafted texture. This was paired with a redesigned website that brings forward the material story in a clean, focused, and tactile digital experience.
Our aim was to create a visual language that feels as considered and enduring as the fabric itself.
Hibiki
For The Hibiki Gifting Story campaign, we led the creative direction, concept, and execution; designing a bespoke Furoshiki, alongside packaging, print materials, and campaign photography.
Rooted in the idea of harmony, the Furoshiki was fully conceptualized and designed by our studio. Inspired by Japan’s 24 seasons, it served as both a visual statement and cultural gesture, translating tradition into a quiet, contemporary form. The result was a gifting experience that felt intentional, refined, and emotionally resonant.
Auchentoshan
We initiated a brand collaboration between a contemporary streetwear label and Auchentoshan whisky, creating a unified narrative built on shared values of craftsmanship, individuality, and cultural relevance.
Taking place at Sneaker Con, the activation aimed to reintroduce the whisky brand to a younger, style-driven audience. Our creative direction reimagined the brand’s presence through a more current and expressive lens - one that resonates with the language of street culture.
From spatial design to visual storytelling, we transformed the whisky brand into something timely and culturally attuned.
We are a small team, but a thoughtful one. Guided by instinct, taste, and trust, we build relationships that are never transactional. They grow slowly, shaped through shared language and aligned intent.
We care deeply about the work, but just as much about the people who help shape it. We take time to understand the nuances of each brand, the people behind it, and the context it lives in. Every project begins with a conversation, not a template. What matters most to us is having the space to explore, to question, and to listen. The best outcomes come from trust, not control.
Above all, we believe design should mean something. It should feel. And when it does, it moves far beyond aesthetics - it becomes memory, resonance, and culture in motion.
Founder
Kenghow
Keng How is a multidisciplinary creative whose design philosophy bridges heritage and contemporary expression. Expanding beyond fashion, he now leads visual campaigns and brand direction for major brands, crafting immersive pop-up experiences and visual design rooted in a rich, culture-informed sensibility.
Founder
Kage
Based in Japan, Kage brings over two decades of involvement in street culture and 15+ years of experience in craft. His diverse background has cultivated a perspective that is instinctive, precise, and grounded in lived experience.
With a deep sensitivity to visual language and detail, he approaches each project with a focus on clarity and cultural relevance. His strength lies in translating complex, often unspoken ideas into design outcomes that feel both considered and distinct.
Connect With Us
Shouten
We partnered with a company in Tokushima Prefecture to realise the first all-natural indigo installation within this retail setting. Using wood sourced in Japan, each element was dyed, dipped, or painted by hand in natural indigo, drawing from the region’s rich dyeing tradition.
Our role spanned the full scope of the project - from material sourcing and spatial design to furniture production and product curation. The result is a space that brings together raw materiality, traditional craft, and a quiet sense of refinement.
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SELECTED CLIENTS
FRAIS
MCA
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JACQUES
HOLA
FLIEGEN